Voting opens for new badge

We have had an incredible response from around the world in our request for designs of a new club crest. A huge thank you to everyone who took the time to submit a design and all entries will be displayed inside Somerset Park for the new season.

The board of directors have had a difficult time going through all the entries and narrowing it down to just 5.

Below are the 5 entries that have been shortlisted and we are asking for your vote to decide which will become the new Ayr United club crest.

The badges will be displayed on a large board in the club shop where you can have a look and post your choice or alternatively email your choice to


Designed by Craig Eccles. “When designing this badge I wanted to keep as much as possible from the current badge the same as I know how important a clubs crest is and how it has a lot of meaning to the fans of a club and everyone associated with it. I first looked at what was the problem with the current badge and decided to work around changing and eliminating these issues. I then choose to make the centre part of the badge the saltire cross to keep in part with the current design and also the original badge.”





Designed by Graham Linden. “I looked through what other teams in recent years have done, simplify the design. Rather than creating something elaborate that would look good in 2017, I wanted it to look good now and in the future.

As we’re called The Honest Men I thought it would make sense to have Robert Burns himself as the centrepiece. I wanted to include as much heritage to our club as I could, so from the current design I used the ball at the bottom of the badge. I also chose navy, red and yellow at the bottom of the circle as these are our first kit colours.”




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Designed by Alastair Cole & Scott Plain. “We have avoided making reference to the current badge in favour of a totally different design, one that reflects the history of the area and the club. We hope it will become so distinctive that it will be easily identified immediately as being Ayr United FC.

Some basic online research pulls up our old anchor insignia from the middle of the century when Ayr was a bustling, famous seaport. The anchor was used in our badge either side of World War 2. We decided to base our proposed design around that and we think that the badge we’ve come up with represents the proud history  of Ayr, but also has a bold modern feel that will make it stand out from the crowd.”



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Designed by Jamie Stevenson. “This design reflects the feelings that I think most of us want to retain the overall traditional look if possible while taking the opportunity to modernise a little for the future. I also wanted to incorporate the black and white bands from the traditional shirt and scarves which for many of us mean Somerset on a Saturday!”




new badge 5Designed by Alistair Devlin. “I decided from the start, to move away from a conventional shield shape and scroll with motto.  I settled on a roundel, as this is a strong container shape that lends itself fantastically to displaying a large amount of type with crystal clarity. It is a self contained shape that speaks the universal visual language that says perfection unity and strength. The border on the existing badge is a strong black outline and I wanted to retain this in the new badge, so I made the text roundel black with white lettering which is very powerful. This will look stunning sitting on a black and white home strip and also away colours as well.

The twisting ropes speak of the maritime trade and fishing of Ayr and to me the twisting of the ropes speak of the twists and turns these industries have had throughout the years. 

I kept the football exactly how it is drawn in the existing badge because it is the most recognisable element of the existing badge! Again it speaks of Ayr and it’s maritime Heritage in that it is a Ship or dock’s capston, but it also ingeniously doubles as a football, perfect!

The final element of the badge has been the most difficult to deal with in design terms. I have had to try and invent a way to combine the shape of the twisting ropes with two blue triangles to infer the presence of a Saltire, but without their actually being one there.  I also used the saltire triangle devices as a device to lead the eye in to the centre of the badge.”